I had the pleasure to begin working with Michael Levine back
in the early 90's, during the publication of my rock magazine,
Subnormal. It was during this time that I was
fortunate enough to speak with Michael Levine and his team, when
he was representing some of the biggest rock acts in history.
Even twenty years ago, the name 'Michael Levine' in my rolodex,
signified one of the most important people a music industry
person such as my self could know. He set many of the standards
by which publicity today is done.
Publicists, who were once called press agents, are the brokers of peace that bring the media and the stars together, or keep them at bay. They are an essential, absolute must, if one is to be a star and maintain being a star of any great magnitude. In a world of thousands of T.V. channels, hundreds of magazines, thousands of newspapers, and millions of websites, fame is a strange science. Publicists, at least the top ones, have fame down to a perfection.
Certain publicists I know of in Los Angeles and New York, who are very well accomplished in their own right representing celebrities, look up to this man and speak to me about Michael Levine as if he is the P.R. god, and for a good reason- he is. So as we give P.R. to the P.R. expert, we can know that the man inside our shiny P.R. gift wrapping here is even better than the package we deliver. Writer, speaker, and public relations legend, Michael Levine is the standard by which others in his field are measured for power, excellence, and sheer genius. We are honored to give you here an interview with the man himself - the power behind the power of the stars, Michael Levine.
Bruce Edwin: Mr. Levine, you are obviously legendary in the entertainment industry, you've represented some of the biggest stars in the world, from Michael Jackson and Ozzy Osbourne to Barbra Streisand and Demi Moore...
Michael Levine: So let me mention about that. This company I own, LCO, Levine Communications Office, is 26 years old, in that time, it has represented hundreds and hundreds of very prominent, A-List celebrities, including Michael Jackson, Barbra Streisand, Charlton Heston, Nancy Kerrigan, Demi Moore, Michael Fox, Sandra Bullock, David Bowie, Prince, Kareem Abdul-Jabbar, Jon Voight, Fleetwood Mac, Cameron Diaz, Bill O'Reilly, Dave Chappelle, John Stewart, Suzanne Somers, George Carlin, Sandra Bernhard, and a whole host of others.
In addition, we have represented 57 Academy Award Winners, including Michael Moore. In addition to that, I've written 19 books, included in that is Guerilla PR, which is the best selling PR book of all time. In addition to that, I've given non paid media counsel to three U.S. Presidents, of both political parties. I've given counsel to Ronald Reagan, Bush Sr., and Bill Clinton...
Bruce Edwin: Incredible!
Michael Levine: O.K., so those are some of my credits.
Bruce Edwin: Ha! Well, if all that doesn't blow any body's mind, whether they're impressed by Hollywood, or the world of celebrity or not, I don't know what does. It's just all phenomenal. Tell me please about how you started out?
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