By Bruce Edwin
Sylvester Stallone was initially told by a producer that they
would make his movie, but that he could not star in it, and could
only have a small role. Even though he was broke, he held out.
After being rejected many, many times, he finally got a yes. The
legendary film ‘Rocky’ was the result of his
perseverance, and his vision as an artist. The story of Sylvester
Stallone is a great example of how to succeed in Hollywood
despite any odds.
The following is free, ongoing advice to models, actors, and
musicians from talent manager Bruce Edwin, CEO of Starpower
Management, who has worked with hundreds of models, actors and
bands, interviewed thousands, and works regularly with major pop,
rock, movie, and T.V. stars and their teams as a producer and
publisher.
PHONE ETIQUETTE:
I keep reporting on more about this subject, for three reasons.
One, there is simply so much regarding this area to cover, as
words are so plentiful. Secondly, words are so powerful, that a
few wrong words can mean the difference between a long term
business relationship, and never hearing from that person again.
Future successes can actually be made or broken contingent merely
upon a few small words. And thirdly, I keep coming back to this
area because I experience time and time again, actors, models,
and musicians make yet another mistake that I have not written
about, that I do not want to see you repeat if I can help
you.
Let’s start with power dynamics. Now, I am not going to
digress in to linguistics, political control theories, or the
like. Instead, I will do my best to simplify this in the easiest
way for anyone to understand. And that is, many people in power
are control freaks. Therefore, if you are talking with an agent
or manager, casting director, or even producer, or trying to get
to talk to them, you have to remember this. Now, this is where
the problem usually lies, because most actors, models, and
musicians I have met similarly – due either to their great
talent, beauty, insecurity, vulnerability, or perhaps all of the
above, are similarly desirous of being very controlling.
Consequently, you must constantly ask yourself;
WHAT WORDS, BEHAVIOR, AND ATTITUDE WILL HAVE THE MOST POSITIVE
EFFECT FOR ME AND MY CAREER IN THE LONG TERM, DURING THIS
CIRCUMSTANCE, TO GET WHAT I WANT?
I recently spoke with a model, and nearly every other word out of
her mouth was ‘of course.’ Imagine a conversation
going something like this, “Do you have tearsheets?”
“Of course! You know, I mean, I know I need them and all,
but I can get them, that’s not a problem.” Wrong
answer. Aside from the fact that one cannot just go make
tearsheets- they have to get hired to get them created.
“O.K., can you bungee jump and sky dive?” “Of
course! Of course I’m afraid of heights though, I
wouldn’t actually like do it though you know, you can like
get me a stunt double of course…” You get the point.
The words ‘of course’ usually are not of course, not
a known, for the words ‘of course’ signifies that
something that should be clear and obvious. If something is clear
and obvious to the questioner, then they would not ask the
question to begin with. So, to say the words ‘of
course’ will unconsciously effect the questioner
negatively, whether they realize it or not.
Another scenario is someone asking you, “Do you have
actoral training?” You may reply, “Of course!”
Well, actually, it may have been an ‘of course’ to
you, an obvious thing to you, but to the person asking the
question, it was not apparent, it was not ‘of course’
to them, or otherwise they would not have asked you ‘of
course!’ Got it? So, of course (just kidding), that is one
simple thing that you can do to create a better energy flow
between you and the person asking you questions. Do not say
‘of course,’ and do not come off with the attitude
that their question is an obvious one. That attitude will make it
sound as if you are arrogant, and perceive others as stupid. This
may even be the case, but don’t let others know it!
Instead, act welcoming of all questions, even the most silly,
obvious, or even offensive questions, think momentarily about
them in order to compose or state your words in the most
intelligent, polite, successful way possible, and then answer
with warmth and a smile.
SAFETY TIPS:
Can’t Trust It – Don’t
Go
Girls, do not go on any casting, audition, go see, open call,
cattle call, photo shoot, or meeting unless you either know and
trust the booker or agency who booked it, or know and trust the
photographer. Regardless, always use good sense and if you do not
feel safe, then call and let your agent or manager know. If you
booked it yourself and do not feel safe, then have a tough male
friend wait in the car for you nearby (don’t try bring
them in the meeting or on the shoot location, and don’t try
drive them on a studio lot). If you don’t have a guy friend
to bring and don’t feel safe going, then don’t
go.
SECURITY:
Always bring your cell phone with you, and keep it on vibrate.
This seems obvious, but needs reminded again, do not lose the
phone, and keep the phone fully charged. If you do not have a car
charger, get one and keep it plugged in at all times you are in
the car. Also, always carry with you in your purse; a can of
mace, tear gas, or pepper spray (whatever is legal in your area).
Always have a reliable car and full tank of gas, or a reliable
driver with the same.
ON THE STREETS:
Do not be out on the streets walking to anywhere at night alone.
And even during the day, avoid any less than total safe
neighborhoods if you are dressed super sexy. If you are out and
don’t feel safe, have some more clothes to cover up with or
slip on in the car. A pro model always has multiple changes of
clothes in her car, pressed and in a suitcase or garment bag.
Don’t change in your car unless you are putting more on and
not uncovering. Pop in a bathroom if need be, and make sure that
too is safe.
PUBLIC TRANSPORTATION:
I will cover getting around in Los Angeles in a future issue,
however what you have heard here is true- public transportation
in Los Angeles is among the worst in the country. Get a car, and
avoid public transportation if at all possible. If you must take
it, don’t flash valuables, be aware of your surroundings,
and avoid travel at night if you can.
STRANGERS:
You’ve heard the line about not talking to strangers? Well,
if you are a pedestrian, don’t. I recently saw two young
teenage girls who didn’t look like prostitutes and
obviously were not from Los Angeles stopped and talking to a guy
in a car for a very good length of time. I observed they
didn’t know the guy, and he was probably trying to convince
them to get in for a ride. Do NOT take rides from strangers and
(hitchhikers will not like this but- oh well), girls- do NOT give
rides to strangers. Cars are too vulnerable of a location where a
dangerous person can do things against one’s will.
HOMELESS:
This goes for the homeless as well. Many vagrants on the streets
are not merely homeless, but drug addicts who- after they get you
close enough to give them a few coins- may attempt to do a lot
more. I once saw one dumb kid actually open his wallet and let a
total stranger look for money to prove he had none to give. The
hustler went through his credit cards and I.D. and would not give
it back to him. You have got to be careful. There are charity
groups that help the homeless and if you want to actually help
them, there are safer ways to do that. We donate to one such
group., the Midnight Mission, here in Los Angeles.
NUDITY:
If you have already done nudity, and make that fact known to your
agent, manager, or booker, you can be certain that they will
generally expect you to at some point do it again. Once you have
crossed that line, they figure, if the money is there, you might
as well do nudity again if the job requires it. If you go in to
an agency or casting office and show images in your portfolio
book of yourself in Playboy, Maxim, or the like, then that person
will expect you to do the same or similar now. So, if you have
done it already, but don’t want to do it again, don’t
volunteer that you have done it before. However, never lie to
your agent or manager. Just as falsifying information to an
employer is reason for termination, so too is lying to an agent
or manager cause for being dropped.
If you have never done nudity in the entertainment industry, then
there are many things to consider. Nudity is a moral choice and
an artistic choice, and its decision should include
considerations of both. Don’t do anything that you would be
ashamed of. There are various times when I consider nudity
acceptable, and many others when I don’t. For example, in
the hands of a great writer, and a great director, with a
masterful cast, sometimes tasteful brief nudity can lend itself
well to the story and elevate the art form. Art itself entails
nudity from painting to statue, and one would be ridiculous to
insist that galleries hide their statues and paintings that
display the nude form. In the fashion industry, nudity is common,
and any one that has read or observed as I have- Vogue, W, and
Elle for around 20 plus years, as well as V, Top Model,
Interview, and countless more, will find and know that this is
true. Fashion is an art, and the face, body and life of the model
is often its muse. Fashion sometimes uses nudity as a form in
itself to lend to the work, or at other times, as aesthetic to
shock, provoke, or excite. Here again, judgment must be made
based on your own morals, and the artistry of the job and
creators.
If you do not know of the creators of who may photograph, film,
and depict you nude, then the best advice is to hold off until
you are familiar with the creators, so that you can make your
decision not only based on your morals, but also based on your
artistic standards. If Sofia Coppola wants you for a role for
example, that entails a nude scene, you can trust that it should
serve your career and be a creation of beautiful art. If however
John or Jane Doe wants you to, you may do better to hold off and
do some fast homework on them- or just pass.
Do not agree to be taped by any production nude unless you know
and trust the creators, and are getting paid for it. If it is a
job for film or T.V., do not do nudity unless you are offered SAG
eligibility to do so, and you can trust the source that tells you
that you will get your SAG vouchers.
Any work for print is non-union, so if it is print work requiring
partial nudity, such as a fashion editorial- again- do not do it
unless you know and trust the creators, and I would suggest that
you should not work any such job for less than one thousand
dollars for one day, but ideally closer to 5k or more.
Remember, what you do now may end up to come back and haunt you
later, so you better be very certain that you will have no
regrets, and be able to live with your decisions now as well as
later.
REALITY SHOWS:
I won’t name names, but
there are many reality shows and stations that should be ashamed
of themselves. Some of them will lie to girls, trick them, and
deliberately get them drunk and half naked, creating situations
where the girls- sometimes virgins, will have sex for the first
time with guys on camera, and then of course barely blur out
certain parts for the ratings board. If you do want to and agree
to be on a reality show, set this firm policy for yourself; do
not drink or do any mind altering substance, do not do anything
that you would be ashamed of your loved ones seeing, and keep
your bikini on under your clothes at all times. Never take the
bikini off when on set or any area you could be taped –
many of these shows have hidden cameras in the bathrooms, and
will have long, long contracts stating they can film you
anywhere! And ask yourself, do I really want to do this? Will it
help my career and goals? If you are booking a reality show
through a good agent or manager (most of us won’t handle
most of these projects), you will be better equipped and better
protected. Much of the same here applies also for music
videos.
SAG Low Budget or SAG Ultra Low Budget:
Just as
with reality shows, these projects are ones which you must really
investigate. If the breakdown (casting description) indicates
papers pending, consider it non-union. If you book it yourself,
you have a right to ask to see their SAG papers. If you get it
through an agent or manager (most of us won’t handle these
small jobs) then they should check it out for you.
PLAYBOY:
Playboy, the magazine itself, which is
considered mainstream to most of the entertainment industry, is
no longer just the magazine. Today, Playboy is run by Mr.
Hefner’s daughter, who decided to also go into the creation
and distribution of sex tapes and the like. Be aware of your
image and where it goes, and base your decisions on educated
evaluation. There is a big difference between Playboy Centerfold,
Playboy Special Edition, Playboy website, and Playboy TV. Many
girls have asked me if Playboy will hurt their chances of being
considered as a serious model or actress, and that answer is
generally no, however, it will not increase your acting talent
either.
PORN:
It seems as if one couldn’t skip a
rock down Hollywood Boulevard without hitting at least one porn
star. Contrary to certain public opinion, or certain media
wrongly attempting to convince all women they should be whores-
being a porn star is generally not a good career move if you want
a career in mainstream Hollywood, and is not advised.
PANTIES:
We all know of the handful of starlets
that started what seemed to be the trend of running around without any
underwear on, and then getting accidently caught – (oops!)
getting out of their limo or luxury car with their legs spread.
Refer to the porn category for advice above. Keep your underwear
on, and keep your legs crossed if you are wearing a skirt. Tramps
are a dime a dozen in Hollywood, so being one in public will not
make you a star, it will only distance yourself even further from
the true stars that do have class.
HOME SEX TAPE:
Private moments getting taped by
exes supposedly getting stolen and leaked - is of course, another
passé trend for certain gifted celebrities. The solution
here is, both parties should sign a legally binding contract
certifying no release, or, if you want to be more safe than
sorry, keep those cameras away from private places. Any fantasy
of fame through an accidental home sex tape release may win you a
blurb on TMZ, but generally only if you are already a star, and
then, it sure won’t get you any votes at the Academy.
VALUES:
There have been far more women that have been in my office that
said they would do nudity, than those who would not. If you are
one of the few women in Hollywood who would not do a nude scene
or a love scene opposite whoever you consider to be the hottest
star in Hollywood, then you are unusual, but you are also to be
respected. And if someone you meet doesn’t respect your
decision based on your moral values that cannot be bought or
sold, well then, their opinion isn’t worth anything any
way. Be true to yourself, and your moral beliefs, and then you
will be on the right path.
I hope this has helped many of you. I will continue further
safety tips in the next issue, as well as advice specific to
bands, actors, and models on how not to get ripped off. As
always, if you have questions, you can call my office for free
advice at 310-226-7176.
www.StarpowerManagementllc.com
© 2011, Bruce Edwin / The Hollywood Sentinel. All rights
reserved.