Grant Cardone: You know, and many people today
will be like, what's that? You know, it was after Pac Man, today
it will be Call of Duty, or you know, just listening to music, or
the baby boomers watching CNN all day long, I remember just
wasting time, well somebody, you know, my Mom would say, 'Oh,
you're so lazy', but you know, the truth is, I wasn't lazy, I was
bored, and I wasn't lazy when it came to playing Asteroids, I
used a lot of time and energy to play that game, and that could
be said about all people, Generation X, they're not lazy, they're
just spending all their time doing something that you don't
understand yet.
Look at what you're doing Bruce, you know with the entertainment
world and all this, these people could be judged by a business
man as, oh well, they're not doing any thing. No, they're
creating, its just in a different genre. The problem with that
whole industry today, radio, music, movies, man that world is
changing so fast today, that you have to be on your game if
you're an artist, and, there was an artist here in L.A. that
picked up my book 'Sell to Survive,' and this guy writes probably
20 percent of all movies made, he probably writes the music for
that much, and he said, this is the thing that's been missing in
my business, probably more than any other thing, the ability to
sell my self, and sell my product, and get my price, and as
things get more and more competitive, whether its music,
business, housing, mortgages, whatever it is, its all the same,
there's creativity in every one of these fields, you know,
computers, but whatever it is, you have to move your product, and
get your product in to the marketplace, and then sell that in to
the product and monetize it.
The Hollywood Sentinel-Bruce Edwin: Do you think
there was a time when you learned this on your own, or did you
just happen to have family that instilled this in you, or did you
just get this yourself?
Grant Cardone: You know, I was 25 years old, and
my life sucked, I mean it was terrible, I was renting an
apartment that was 400 bucks a month, my dad died when I was 10
years old, I had a brother that I lost when I was 20. Things were
not going well for me in life from the ages of 10 to 25, I ended
up in drugs, got in drugs when I was 15 or 16 years old, ended up
with a drug problem till I was 25, and one day looked around and
said, man I can not do this any more. I'm either gonna die, or
I'm gonna change...
Bruce Edwin: wow...
Grant Cardone: And I made the decision to
change, and really, really started at looking at what do I have
to do to change my life. And I literally changed every thing, my
friends, where I hung out, and I took all the time and energy I
spent destroying myself in life, and I turned it in to learning,
and how do I get an education. (Learning) what do successful
people do? What are happy people doing? You know, why do people
get rich and then they're unhappy? You know, I don't want to be
those people, there's people going to my church that didn't seem
happy, they'd be happy for an hour, and then unhappy for the
other seven days, and so I'm like, O.K., that's not what I want,
so I'm like O.K., I've got to find the best of all of this.
There's not reason not to have money, there's plenty of it on
this planet, and there's no reason not to have happiness, there's
plenty of that you know?
So, there was something that I was doing, I was causing these
problems in my life, and I took responsibility, and I quit
blaming every body else. It wasn't even the drugs, it was me.
Drugs just happened to be a symptom of another problem.
Bruce Edwin: Really, yeah, that's incredible that you
did that, unfortunately many people don't have that willpower to
over come all that, or they do, but don't act on it.
Grant Cardone: Your personal willpower is meaningless when you are surrounded by a bunch of people with a combined willpower that exceeds your willpower, and their will is to destroy you, themselves and everyone around them.
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www.grantcardone.com
The Hollywood Sentinel, © 2009