BEYONCÉ

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- KEEPING THE STAR OF MUSIC ALIVE

‘It’s hard for me to meet someone, because guys are intimidated. They see the glamour and the security guys and don’t know how to deal. Honestly, even if I give a guy my number, they don’t call.’ - Beyonce

Don’t worry Beyonce, we’ll call. I AM, SASHA FIERCE is Beyonce’s first new studio collection since her Grammy-winning multi-platinum-selling B'DAY debuted at #1 on charts around the world shortly after its international release on September 4, 2006 (in celebration of Beyonce’s 25th birthday).

Each of the discs on Beyonce's new double album reveals a distinctly different side of her personality, character and sensibility, a forum for the yin-and-yang of her developing artistry. One of the discs, titled I AM, provides Beyoncé with a musical showcase for a group of intimate heartfelt ballads while the SASHA FIERCE disc gives voice to Beyoncé's up-tempo dance-oriented other side.

With I AM, Beyonce reveals a variety of musical aspects and interests that may take her fans by surprise. Citing a range of influences including ‘folk songs and alternative songs and acoustic guitar, stuff that's different from what I sing,’ Beyonce has produced, written, recorded and performed a finely crafted selection of contemporary ballads that combine the best elements of pop and soul music while expanding the possibilities of both genres.

In addition to the multiple artistic achievements on I AM… SASHA FIERCE, Beyonce has recently completed work on a pair of high profile movie projects including her role as R&B legend Etta James in Darnell James' ‘Cadillac Records.’ According to Beyonce, becoming Etta James on-screen, ‘was a challenge for me emotionally because Etta had a lot of challenges in her life, things that I've never experienced. I had to really dig deep so that I could have the right performance and represent her well. One thing she taught me is her fearlessness, she was Etta all the time. She was bold and she did not try to change who she was for anyone. She was one of the queens. If it weren’t for her crossing over, she was the first African-American woman to cross over on the radio, I wouldn't have the opportunities that I have...It gave me the strength and the confidence to step out of my comfort zone even more.’

This article, © Beyonce / Music World Productions Inc./ Sony / Columbia, 2009. © 2009, The Hollywood Sentinel.com.

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