Rockers ‘Sick Puppies’ Hit Top 40 After Digital P.R. Assault


Thanks to a digital explosion by the band on You Tube, a massive promotional and marketing campaign, which included a launch party and showcase at the famed Capitol Tower, and their current headlining tour, Aussie rock sensations Sick Puppies' Virgin / EMI Music album Tri-Polar, debuts this week at #31 on the Billboard Top 200.

The July 7th, record release and tour launch event at Capitol's famed Tower, featured a rock studded red carpet (actually blue), that was attended by many including Ogre of Skinny Puppy, singer / actress Moira Cue, and her manager, Bruce Edwin, who arrived directly from the repass of Michael Jackson. Michael Jackson’s music was softly played for the thousand or so crowd before the exciting launch in to a 45 minute live performance by the band, which was very tight, and kept the crowd transfixed.

VIPs were treated behind the ropes outside of the Capitol building to complimentary food, deserts, wine, and other beverages, and were later ushered in for an exclusive complimentary screening of ‘Rock Prophecies,’ the documentary about Sick Puppies good friend, legendary rock photographer Robert M. Knight, who originally took the group under his wing when they came to America, introducing them to the people who helped kick-start their stateside career.

The Hollywood Sentinel spoke with Mr. Knight after the very entertaining film, and he told Bruce Edwin, ‘I have been working with Ogre (of Skinny Puppy) on a new film about remote viewing. We are in touch with all of the original people that were involved in Star Gate (America’s psychic espionage program).’ The Hollywood Sentinel later spoke with Ogre of Skinny Puppy, who told Bruce Edwin that he is doing great, and currently living in Los Angeles. He states that he likes the Sick Puppies, whose name was inspired by his band.

Sick Puppies relocated to Los Angeles four years ago, taking the rock world by storm with their song, ‘All The Same,’ used for a video shot in a Sydney shopping mall featuring their friend Juan Mann, who held up a hand-written placard offering ‘Free Hugs,’ a clip seen by more than 10 million viewers on YouTube alone, which spurred six-figure sales of their Virgin / EMI Music major label debut, Dressed Up As Life. The Hollywood Sentinel spoke with Sick Puppies vocalist Shimon Moore, and bassist Emma Anzai, who are both very cordial and down to earth. Mark Goodwin rounds the band out on drums.

Subnormal Magazine and Hollywood Sentinel Editor Bruce Edwin states of the band, ‘As a jaded rock journalist who has seen hundreds of gigs, not much new music impresses me. The Sick Puppies are a rare exception, and it is also very refreshing to see a female jamming on bass. Anzai rocks.’ Sick Puppies will be playing Highline in NYC August 11th, as well as a slew of other dates across the country. Check em’ out.